Marketing Science & Measurement Leader. Founder. 10 years of scaling data-driven growth through experimentation and analytics.
I work at the intersection of measurement, experimentation, and commercial growth; helping businesses understand what actually drives their performance, and how to invest accordingly.
Strategic Services
Measurement & Analytics
Building end-to-end measurement stacks (GA4, GTM, Search Console, Looker Studio) that give clients a unified view of paid and organic performance. Quantifying ROI of ad spend and translating data into decisions executives act on.
Experimentation & A/B Testing
Running structured A/B tests via Google Optimize to quantify marketing impact. Designing client learning agendas, test-and-learn roadmaps, and executive-ready findings that shape budget allocation.
Ecosystem Building & B2B Growth
Nurturing senior stakeholder relationships, managing global client portfolios, shepherding commercial pipelines, and anchoring institutional corporate partnerships.
Deep-Tech Paradigm Translation
Bridging complex technical domains—spanning semiconductor manufacturing ecosystems, artificial intelligence frameworks, and hardware systems—into clear commercial strategies.